Daniel Cole Collection was founded in 1998.

Joyce was a freelance make-up artist with a career spanning four decades. She began her career in black and white television, constantly remaining up to date with the changing technology. Working on numerous commercials, country music shows, album covers, videos, and political campaigns, her client list was outstanding. It included countless celebrities, notable politicians, and Martha Graham and George Ballanchine from the New York City and San Francisco Ballets. She was affiliated with the former Nashville Network and was the head make-up artist for the Country Music Awards since 1975 until 2000, when she devoted her time to the Daniel Cole Collection.

After earning her BA from Hollins College, Valorie worked in both the entertainment industry and the political arena. While working with Joyce at TNN and CMA starting in 1986, Valorie worked with many celebrities and continued to work on her own in Washington, DC for CNN, NBC, and PBS. She was a make-up artist on television shows, photo shoots, videos, and album covers for over 25 years. Using her experience to co-create the Daniel Cole Collection, she continues to develop and promote the make-up line in her studio in Nashville.