Makeup with Meaning.
Beauty with Heart.
Daniel Cole Collection was founded in 1998 by celebrity makeup artists Valorie Cole and her mother, the late Joyce Daniel Hill. After decades working behind the scenes on television, award shows, album covers, and weddings, the two artists saw a gap in the beauty industry: makeup that was high-quality, professional-grade, but still approachable for every woman.
Their vision became Daniel Cole — a beauty brand designed to be as unique, timeless, and personal as the women who wear it.
What We Believe
We believe in makeup that enhances rather than hides, in color that flatters, formulas that nourish, and service that feels personal. Whether you're walking into our studio or shopping online, our mission is the same: to offer high-quality cosmetic that makes you feel like your most beautiful self — not someone else.
Visit Us in Nashville
Our Bandywood studio has been our home since 2000 — a warm, welcoming space where clients can receive personalized consultations, makeup lessons, or full-event glam. It’s where many of our products are developed, tested, and loved — and where artistry meets authenticity.
Behind the Name: Why "Daniel Cole"?
A tribute to family: Daniel for Joyce, and Cole for Valorie — blending tradition and innovation into one name, one brand.
The Women Behind the Brand
Joyce Daniel Hill
Legacy Makeup Artist & Co-Founder
Joyce was a freelance make-up artist with a career spanning four decades. She began her career in black and white television, constantly remaining up to date with the changing technology. Working on numerous commercials, country music shows, album covers, videos, and political campaigns, her client list was outstanding. It included countless celebrities, notable politicians, and Martha Graham and George Ballanchine from the New York City and San Francisco Ballets. She was affiliated with the former Nashville Network and was the head make-up artist for the Country Music Awards since 1975 until 2000, when she devoted her time to the Daniel Cole Collection.
Valorie Cole
Celebrity Makeup Artist & Co-Founder
After earning her BA from Hollins College, Valorie worked in both the entertainment industry and the political arena. While working with Joyce at TNN and CMA starting in 1986, Valorie worked with many celebrities and continued to work on her own in Washington, DC for CNN, NBC, and PBS. She was a make-up artist on television shows, photo shoots, videos, and album covers for over 25 years. Using her experience to co-create the Daniel Cole Collection, she continues to develop and promote the make-up line in her studio in Nashville.
Rooted in Family. Grown with Love
Daniel Cole Collection isn’t just a brand — it’s a family legacy. What began as a collaboration between mother and daughter has become a multi-generational journey. Today, with contributions from daughters Ashley and Adelaide, Valorie continues to develop products that reflect
a shared passion for beauty, creativity, and connection.
This spirit of family is felt in everything we do — from our formulas to our customer experience.