Beauty that feels like home.

Crafted by celebrity artists, made for real life, timeless makeup that enhances your natural beauty.

we ship nationwide | daniel cole collection

Created by artists. Inspired by women. Rooted in family.

We’ve been making makeup approachable since 1998 — learn more about our story.

I've been purchasing makeup and having my makeup done by Val for years.

She is excellent at giving you a natural look while highlighting your best features. I trust the quality of her products.

She is my go-to source for quality makeup and application.

Jennifer H.
Nashville, TN

Val is wonderful & amazingly talented. She has done my makeup for several events, including my wedding.

I have always been very pleased with the end result.
Additionally, her product line is great & well priced. Highly recommended!

Allie G.
Nashville, TN

‘The makeup job you did for my wedding was PERFECT!!

I loved it and felt great about myself ALL night long, even with my fake eyelashes they didn’t bother me one bit.

I highly recommend them for non make up people like me!!’

Client Review